Do you want to conduct a competitive analysis to better understand your competitors, launch new products, and even gain more ideas about marketing strategies? Let's see what you should do!

You have started a new project: a shoe brand (not very much like Edward Green, but on the rise). You think they are very likely to disrupt this industry.

But you know, before you start thinking about big issues, you must have a better understanding of your environment. You need to explore the competitive environment of the product to determine how similar the products in your industry are. More importantly, before making any decision, you need to define your source.

Do you know what the answers to these questions are?

But this shouldn't be normal. It needs to go deeper than merely comparing the social media, advertising campaigns or advertising efforts of competitors.

To achieve the best results, you need to investigate their history, their progress in selling products, who they think are your closest competitors, and where they have fallen short.

To conduct a competitive analysis, you must have a thorough understanding of the industry hierarchy. For instance, it needs to explore the emerging shoe brands and figure out who the competitive environment you are measuring is.

You need to know the brands of similar size that your customers might browse and compare with your business.

In fact, the strategic advantage of compiling this analysis lies in that it helps you better depict the picture of competition. This is how you can obtain a successful real-life template to imitate, while also being able to identify and avoid failure.

Implementing a competitive analysis requires some effort, but it is worth it.

Here, we will introduce why you need to conduct a competitive analysis and offer more insightful suggestions.

But first, let's define competitive analysis, so we have a clear meaning from the very beginning of the guideline.